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Social Media ROI: How To Measure It

by Michele Swetesich

Like any marketing strategy, you need to have a way to measure its success. How do you do that through social media?

1. Have goals in place – No plan is complete without having an end goal of some kind. You probably create goals for every facet of your business, and that is something that should be carried over to social media marketing. Simply throwing content at the wall to see what sticks will not work.
Here are some things to consider when setting social media goals:

  • Are you looking to improve brand awareness?
  • […]

4 Content Marketing Basics

by Michele Swetesich

4 Content Mktg BasicsAre you actively posting to social media, sending out email newsletters, and consistently blogging? If so, fabulous! Those are the building blocks of content marketing. The changes that Google has made to its algorithm have made quality content more important than ever before, with content mills falling under the axe. Going about content marketing in the right way will mean a lot of positive attention for your business. In order to do that, you need to deliver original content that your target market is going […]

The True Value of the Follow Up

By Michele Swetesich-Leon

As someone in the B2B community, I commonly hear concerns from business representatives that sales aren’t what they’d like them to be.  They often look to me for ways they can improve visibility to their target audience and build a positive reputation.  Ultimately this should get prospects connecting with them, phones ringing and increase their bottom line.  Makes sense, right?

Once the connection is made, it’s up to the sales person to do their job.  Since only “2% of sales are made on the first contact”, follow up is key.  With so many businesses concerned about decreased sales it […]

2016-10-23T22:03:50+00:00Categories: Business, Email, Marketing|

Email Marketing, More than Newsletters

By Michele Swetesich-Leon

ClearRays

I was talking with someone, who at the time was a prospective client.  The focus of our conversation turned to email marketing, which I quickly learned they had some misconceptions about.

They were under the assumption that email marketing was only for entities that have large contact lists and send bulk newsletters.  At that moment the clouds parted and rays of sunshine beamed down on me.  It became clear to me that this is what most people probably believe.  I proceeded to enlighten this person by sharing the many ways […]

2016-10-23T22:03:50+00:00Categories: Email, Marketing|Tags: , , |

Ask And You Shall Receive (part three)

By Michele Swetesich-Leon

Asking for Referrals Online

In a world of digital communications asking for referrals is easier than ever.  So where and when do you ask for online referrals?

The when is the same regardless whether you are asking online or not.  Whenever you’re providing value or whenever people respond positively to your product or service you should be asking for a referral.

As for the where, here are the 5 most obvious and overlooked places.

1st – Everyday Emails

This is a no-brainer, and in my experience the most overlooked opportunity to ask for a referral.  It’s as simple as including a “PS” with […]

2016-10-23T22:03:50+00:00Categories: Business, Marketing|
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