The True Value of the Follow Up

By Michele Swetesich-Leon

As someone in the B2B community, I commonly hear concerns from business representatives that sales aren’t what they’d like them to be.  They often look to me for ways they can improve visibility to their target audience and build a positive reputation.  Ultimately this should get prospects connecting with them, phones ringing and increase their bottom line.  Makes sense, right?

Once the connection is made, it’s up to the sales person to do their job.  Since only “2% of sales are made on the first contact”, follow up is key.  With so many businesses concerned about decreased sales it […]

2016-10-23T22:03:50-07:00Categories: Business, Email, Marketing|

Are You Unknowingly Sabotaging Yourself?

by Michele Swetesich-Leon

Have you ever said you wanted something only to realize that your behaviors are in conflict with what you say you want?  I have…and more times than I’d like to admit!  I see this with others too including prospects and clients.  It’s frustrating as hell.  When it’s me I can a do something about it, but not so much with others.  That’s why I decided to blog about it.

The truth, is actions do speak louder than words.  It’s the result of our conscious and sub-conscious minds not being in sync.  And yes, that’s a tweetable!

2016-10-23T22:03:50-07:00Categories: Business, Uncategorized|

Ask And You Shall Receive (part three)

By Michele Swetesich-Leon

Asking for Referrals Online

In a world of digital communications asking for referrals is easier than ever.  So where and when do you ask for online referrals?

The when is the same regardless whether you are asking online or not.  Whenever you’re providing value or whenever people respond positively to your product or service you should be asking for a referral.

As for the where, here are the 5 most obvious and overlooked places.

1st – Everyday Emails

This is a no-brainer, and in my experience the most overlooked opportunity to ask for a referral.  It’s as simple as including a “PS” with […]

2016-10-23T22:03:50-07:00Categories: Business, Marketing|

Ask And You Shall Receive (part two)

By Michele Swetesich-Leon

The #1 reason people don’t ask for referrals is FEAR.  Just the thought of asking makes them nervous.  That little devil inside our heads starts talking smack.  What is your devil saying?  “They’ll probably say ‘NO’.  They’ll be annoyed if I ask.  They’ll think less of me or for asking.  They’ll think I’m needy”.   What it mainly boils down to is people feel they’re being selfish asking for referrals.  Again, that’s the devil talking.

The truth is you’re looking to help others with a solution to their problem.  That’s a positive thing.  A good deed!  Just remind yourself […]

2016-10-23T22:03:50-07:00Categories: Business|Tags: , |

Ask And You Shall Receive (part one)

By Michele Swetesich-Leon

Sometimes the simplest things are the hardest to do.  Like asking for referrals.  Is this a challenge for you?  It has been for me and I know others too.  That’s why I decided to write about it.

Basically there are three (3) types of referrals…traditional, testimonials, online reviews and recommendations.  Here’s an overview of each.


This is where someone with a problem reaches out to their network (people they personally know) and asks “who do you know that can help with _______?”.  Whatever the problem, they are seeking a solution.  Now- a-days this happens in person and online.  It’s […]

2016-10-23T22:03:50-07:00Categories: Business, Marketing|
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