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Social Media ROI: How To Measure It

by Michele Swetesich

Like any marketing strategy, you need to have a way to measure its success. How do you do that through social media?

1. Have goals in place – No plan is complete without having an end goal of some kind. You probably create goals for every facet of your business, and that is something that should be carried over to social media marketing. Simply throwing content at the wall to see what sticks will not work.
Here are some things to consider when setting social media goals:

  • Are you looking to improve brand awareness?
  • […]

Social Media for Small Business. One Bite at A Time.

by Michele Swetesich-Leon

Many small businesses have a team that works together to manage everything…me, myself and I.  They wear many hats. Sm-Business-man-hatsThat pretty much describes my team, perhaps you can relate.  Maybe the thought of social media is so overwhelming that you’ve been avoiding it.  After all, there are more social media sites than you can count on two hands.  So here’s my recommendation for getting started.

Begin by establishing your goals and objectives.  You’ll also need to understand your target audience.  These things are extremely important.

2017-03-25T18:28:01-07:00Categories: Social Media|Tags: , , , , |

Annoying Friends on Facebook, Oy Vey!

Here’s What You Can Do.

By Michele Swetesich-Leon

Yes, I too get annoying clutter in my news feed from people whose posts I have no interest in.   Often these are people who I can’t really unfriend.  The answer to this conundrum is to “unfollow” them.  It’s super easy and they’ll be none the wiser.

If you’re not familiar with the follow feature you might be scratching your head.  Basically when you follow someone, you see their posts in your News Feed.  Of course not all of your friends posts show up in your news feed, but in theory they do.  Currently, when you […]

2019-03-16T18:20:36-07:00Categories: Social Media|