Email Marketing, More than Newsletters

By Michele Swetesich-Leon


I was talking with someone, who at the time was a prospective client.  The focus of our conversation turned to email marketing, which I quickly learned they had some misconceptions about.

They were under the assumption that email marketing was only for entities that have large contact lists and send bulk newsletters.  At that moment the clouds parted and rays of sunshine beamed down on me.  It became clear to me that this is what most people probably believe.  I proceeded to enlighten this person by sharing the many ways […]