Social Media ROI: How To Measure It

by Michele Swetesich

Like any marketing strategy, you need to have a way to measure its success. How do you do that through social media?

1. Have goals in place – No plan is complete without having an end goal of some kind. You probably create goals for every facet of your business, and that is something that should be carried over to social media marketing. Simply throwing content at the wall to see what sticks will not work.
Here are some things to consider when setting social media goals:

  • Are you looking to improve brand awareness?
  • […]