Social Media

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Social Media ROI: How To Measure It

by Michele Swetesich

Like any marketing strategy, you need to have a way to measure its success. How do you do that through social media?

1. Have goals in place – No plan is complete without having an end goal of some kind. You probably create goals for every facet of your business, and that is something that should be carried over to social media marketing. Simply throwing content at the wall to see what sticks will not work.
Here are some things to consider when setting social media goals:

  • Are you looking to improve brand awareness?
  • […]

4 Content Marketing Basics

by Michele Swetesich

Are you actively posting to social media, sending out email newsletters, and consistently blogging? If so, fabulous! Those are the building blocks of content marketing. The changes that Google has made to its algorithm have made quality content more important than ever before, with content mills falling under the axe. Going about content marketing in the right way will mean a lot of positive attention for your business. In order to do that, you need to deliver original content that your target market is going to absolutely […]

Social Media for Small Business. One Bite at A Time.

by Michele Swetesich-Leon

Many small businesses have a team that works together to manage everything…me, myself and I.  They wear many hats. Sm-Business-man-hatsThat pretty much describes my team, perhaps you can relate.  Maybe the thought of social media is so overwhelming that you’ve been avoiding it.  After all, there are more social media sites than you can count on two hands.  So here’s my recommendation for getting started.

Begin by establishing your goals and objectives.  You’ll also need to understand your target audience.  These things are extremely important.

2017-03-25T18:28:01-07:00Categories: Social Media|Tags: , , , , |