Whether you’re big, small or somewhere in between, email is vital to your business marketing.
Its ROI outperforms many other marketing platforms. Email can be used for brand awareness,
generating leads, fostering relationships, and transitioning among other things.
Sounds GREAT, right?
Yet email marketing is one of the most misunderstood marketing tools by small businesses and entrepreneurs. This is where Marketing Links can spring into action for you!
We can assist you with everything email!
Whether you’re big, small or somewhere in between, email is vital to your business marketing. Its ROI outperforms many other marketing platforms. Email can be used for brand awareness, generating leads, fostering relationships, and transitioning among other things.
Sounds GREAT, right?
Yet email marketing is one of the most misunderstood marketing tools by small businesses and entrepreneurs. This is where Marketing Links can spring into action for you!
We can assist you with everything email!
Types of Email
Types of Email
Newsletters
Transactional
Review Request
Sponsorship
Internal Updates
Lead Nurturing
Informative
Co-Marketing
Brand Story
Event Invitation
Re-Engagement
Survey
Promotional
Thank You
Automated
Milestone
Welcoming
Confirmation
Dedicated
Newsletters
Transactional
Review Request
Sponsorship
Internal Updates
Lead Nurturing
Informative
Co-Marketing
Brand Story
Event Invitation
Re-Engagement
Survey
Promotional
Thank You
Automated
Milestone
Welcoming
Confirmation
Dedicated
Why Email Marketing
- It’s Effective – According to the Direct Marketing Association, $1 spent on email marketing has an average return on investment of $44.25 — and despite what you might think, email gets read. Open rates for email often approach 40 percent.
Email marketing is 20 times more cost-effective than direct mail and can cost as little as fractions of a penny per email.
Compared to Facebook and Twitter together, email is nearly 40 times more effective at helping your business get new customers. (Source: McKinsey)
- It’s Inexpensive – Everyone these days is on a tight budget. Based on industry estimates email marketing is 20 times more cost-effective than direct mail and can cost as little as fractions of a penny per email. Basically, the cost of email is the same whether you send one email to your contact list(s) or thousands.
- It’s Immediate – It’s 9 pm Friday evening and you’ve just finished the day’s paperwork. You realize your numbers aren’t anywhere near where they should be for this time of the week. You have an idea to boost weekend sales, but it’s based on reaching your clients before 9 am tomorrow morning. You can’t put an add in the paper, there’s no time to distribute flyers, but there is plenty of time to get an email together and have it reach everyone in time. With email, you can broadcast your message at internet speed whether it’s spur of the moment or planned in advance.
- It’s Measurable – Knowing that your email was delivered, when and who opened it, which links where clicked on, and if it was shared is extremely valuable information for the sender.
- It’s Targeted – You can segment your lists based on various criteria providing them the information they’re most likely to respond to.
- It Nurtures Relationships – When you’re email provides value to the recipient the result is increased loyalty.
91% of US adults like to receive promotional emails
from companies they do business with.(Source: MarketingSherpa)
Why Email Marketing
- It’s Effective – According to the Direct Marketing Association, $1 spent on email marketing has an average return on investment of $44.25 — and despite what you might think, email gets read. Open rates for email often approach 40 percent.
Email marketing is 20 times more cost-effective than direct mail and can cost as little as fractions of a penny per email.
Compared to Facebook and Twitter together, email is nearly 40 times more effective at helping your business get new customers. (Source: McKinsey)
- It’s Inexpensive – Everyone these days is on a tight budget. Based on industry estimates email marketing is 20 times more cost-effective than direct mail and can cost as little as fractions of a penny per email. Basically, the cost of email is the same whether you send one email to your contact list(s) or thousands.
- It’s Immediate – It’s 9 pm Friday evening and you’ve just finished the day’s paperwork. You realize your numbers aren’t anywhere near where they should be for this time of the week. You have an idea to boost weekend sales, but it’s based on reaching your clients before 9 am tomorrow morning. You can’t put an add in the paper, there’s no time to distribute flyers, but there is plenty of time to get an email together and have it reach everyone in time. With email, you can broadcast your message at internet speed whether it’s spur of the moment or planned in advance.
- It’s Measurable – Knowing that your email was delivered, when and who opened it, which links where clicked on, and if it was shared is extremely valuable information for the sender.
- It’s Targeted – You can segment your lists based on various criteria providing them the information they’re most likely to respond to.
- It Nurtures Relationships – When you’re email provides value to the recipient the result is increased loyalty.
91% of US adults like to receive promotional emails from companies they do business with.
(Source: MarketingSherpa)