Think of it like this. When you want to go from Arizona to California your goal is to get to California. This goal is extremely vague. A more specific goal would be that your destination is San Diego, California. That’s still a bit vague. This is the point where many businesses find they need our help to determine what opportunities are available and which make sense for their business.
Once we establish the specific goal(s) now we determine the best strategy to reach them. The mode of transportation (which social media platform), the route (actions) and of course the time frame to obtain your goal(s).